/* BLUE ADS editorial direction: quiet paper, ink, cobalt and considered movement. */
:root{color-scheme:light;--editorial-paper:#f5f4f0;--editorial-accent:#315fb7;--editorial-primary:#244f9f;--editorial-deep:#173d81;--navy:#152139;--navy-2:#263a5b;--ink:#17243a;--muted:#687488;--mint:var(--editorial-accent);--mint-deep:#2455ad;--lime:#d8e4f7;--paper:#f5f4f0;--line:#deded8;--white:#fff;--theme-bg:#f5f4f0;--theme-panel:#fff;--theme-panel-raised:#eeeee9;--theme-accent:var(--editorial-accent);--theme-bright:#1c478f;--theme-glow:rgba(49,95,183,.06);--theme-edge:#deded8;--theme-soft:rgba(49,95,183,.07)}
html,body{background:var(--editorial-paper)!important;color:#17243a!important}
body{font-size:15px;line-height:1.85;background-image:linear-gradient(rgba(31,51,82,.025) 1px,transparent 1px),linear-gradient(90deg,rgba(31,51,82,.025) 1px,transparent 1px)!important;background-size:44px 44px!important}
.page-glow,.page-social-stream{display:none!important}
.section-wrap,.site-header{width:min(1240px,calc(100% - 88px))}
.site-header{height:94px;border-bottom:1px solid #d9d9d2}
.brand-logo-symbol{background-image:url('/assets/blue-ads-logo-dark.png')!important}
.main-nav{gap:30px;color:#536077}
.main-nav a:hover{color:#2455ad}
.header-cta{border-color:#c8cbd0;border-radius:3px;color:#17243a}
.header-cta:hover{background:#17243a;color:#fff;border-color:#17243a}
.theme-picker-toggle{color:#33425e}.theme-picker-chevron{color:#687488}.theme-picker-menu{background:#fff;border:1px solid #deded8;box-shadow:0 18px 42px rgba(20,34,57,.12)}.theme-picker-menu>p,.theme-option-copy small{color:#687488}.theme-option{color:#17243a}
.hero{min-height:640px;grid-template-columns:1.06fr .94fr;gap:clamp(36px,7vw,112px);padding-block:82px 92px;border-bottom:1px solid #d9d9d2}
.hero-copy{max-width:650px}
.eyebrow{color:#536077;letter-spacing:.05em;font-size:10px}.eyebrow-dark{color:#536077}.eyebrow-dot{background:var(--editorial-accent);box-shadow:none;width:6px;height:6px}
.hero h1{max-width:660px;margin:24px 0 20px;color:#17243a;font-size:clamp(39px,5.6vw,74px);font-weight:700;line-height:1.38;letter-spacing:-.07em}
h1 em,h2 em{color:var(--editorial-accent);font-style:normal}
.hero-description{max-width:510px;color:#5f6b7d;font-size:15px;line-height:2.1}
.hero-actions{gap:18px;margin-top:32px}
.button{border-radius:3px;font-size:12px;min-height:52px}
.button-primary{background:var(--editorial-primary);color:#fff;box-shadow:none}.button-primary:hover{background:var(--editorial-deep);box-shadow:0 8px 18px rgba(36,79,159,.14)}
.text-link{color:#33425e;font-size:11px}.text-link:hover,.text-link span{color:var(--editorial-accent)}
.game-launch{opacity:.78}
.hero-proof{margin-top:38px;color:#647083;font-size:10px}.proof-icon{color:var(--editorial-accent)}
.editorial-hero-visual{display:flex;flex-direction:column;justify-content:center;min-height:428px;height:auto;padding:30px 36px;border:1px solid #d6d8d6;border-radius:2px;background:rgba(255,255,255,.56);box-shadow:none;overflow:hidden}
.editorial-hero-visual:before{content:"";position:absolute;width:240px;height:240px;left:-120px;top:-130px;border:1px solid rgba(49,95,183,.18);border-radius:50%;box-shadow:0 0 0 28px rgba(49,95,183,.025),0 0 0 58px rgba(49,95,183,.02);pointer-events:none}
.editorial-visual-head,.editorial-visual-foot{display:flex;justify-content:space-between;align-items:center;color:#737e90;font:600 9px/1.5 Arial,sans-serif;letter-spacing:.12em}
.editorial-visual-head{margin-bottom:20px;padding-bottom:17px;border-bottom:1px solid #dfe0dc}
.editorial-service-row{position:relative;display:grid;grid-template-columns:44px minmax(0,1fr) 18px;align-items:center;gap:15px;min-height:90px;border-bottom:1px solid #e4e4df;color:#17243a;text-decoration:none;transition:padding .3s ease,color .3s ease}
.editorial-service-row:hover{padding-inline:8px;color:#2455ad}
.editorial-service-row>span:first-child{align-self:start;padding-top:25px;color:var(--editorial-accent);font:500 11px/1 Arial,sans-serif}
.editorial-service-row>span:nth-child(2){display:grid;gap:4px}
.editorial-service-row strong{font-size:15px;font-weight:600;line-height:1.7}
.editorial-service-row small{color:#788293;font-size:10px}
.editorial-service-row i{color:var(--editorial-accent);font-size:17px;font-style:normal}
.editorial-visual-foot{justify-content:flex-start;gap:10px;margin-top:20px;font-family:Alexandria,Tahoma,sans-serif;letter-spacing:0;font-weight:500}
.editorial-live-dot{width:6px;height:6px;border-radius:50%;background:var(--editorial-accent)}
.scroll-cue{display:none}
.quick-actions{gap:0;margin-top:0;margin-bottom:106px;border-bottom:1px solid #d9d9d2}
.quick-action{grid-template-columns:35px minmax(0,1fr) 12px;min-height:94px;padding:17px 18px;border:0;border-inline-start:1px solid #d9d9d2;border-radius:0;background:transparent;color:#17243a;box-shadow:none}
.quick-action:first-child{border-inline-start:0}
.quick-action:hover{transform:none;background:rgba(255,255,255,.7);border-color:#d9d9d2;box-shadow:none}
.quick-action-icon{width:32px;height:32px;border:0;border-radius:0;background:transparent;color:var(--editorial-accent)}
.quick-action strong{color:#17243a;font-size:11px}.quick-action small{color:#778293;font-size:9px}.quick-action>i{color:var(--editorial-accent)}
.services{padding-bottom:112px}
.section-heading{align-items:end;margin-bottom:46px}
.section-heading h2,.contact h2,.proof-heading h2{margin:18px 0 0;color:#17243a;font-size:clamp(31px,4vw,48px);line-height:1.5;letter-spacing:-.05em}
.section-heading>p{max-width:470px;color:#687488;font-size:12px;line-height:2.1}
.service-grid{gap:0;border-top:1px solid #d9d9d2;border-bottom:1px solid #d9d9d2}
.service-card{min-height:318px;padding:29px 29px 25px;border:0;border-inline-start:1px solid #d9d9d2;border-radius:0;background:transparent;box-shadow:none;transition:background .25s ease}
.service-card:first-child{border-inline-start:0}.service-card:hover{transform:none;background:rgba(255,255,255,.62);box-shadow:none}
.service-card:after{display:none}
.service-index{color:var(--editorial-accent);font-size:9px;letter-spacing:.08em}.service-index span{color:#aab0b9}
.service-icon{width:44px;height:44px;margin:25px 0 22px;border:1px solid #d8dce2;border-radius:50%;background:#fff;color:var(--editorial-accent);box-shadow:none}
.service-card h3{max-width:250px;color:#17243a;font-size:17px;line-height:1.7}
.service-card p{color:#6a7585;font-size:11px;line-height:2}
.card-link{color:var(--editorial-accent);font-size:10px}.card-link:hover span{transform:translate(-3px,-3px)}
.proof{padding-block:0 112px}
.proof-heading{padding:0 0 36px;border-bottom:1px solid #d9d9d2}
.proof-heading .eyebrow{color:#536077}
.proof-audience{max-width:290px;color:#687488}.proof-audience>span{display:inline-block;padding:5px 10px;margin-inline-start:5px;border:1px solid #d8d9d5;border-radius:2px;color:#35435b;font-size:9px}
.proof-audience p{margin:12px 0 0;font-size:10px;line-height:1.9}
.casebook-intro{display:flex;justify-content:space-between;align-items:center;gap:28px;padding-block:28px 46px}
.casebook-intro>p{margin:0;color:#697586;font-size:11px}
.casebook-open-button{min-height:70px;min-width:320px;padding:12px 16px;border:1px solid #bfc6d1;border-radius:2px;background:#fff;color:#17243a;box-shadow:none;transition:background .2s,border-color .2s}
.casebook-open-button:hover{transform:none;background:#eef2f8;border-color:#879abd;box-shadow:none}
.casebook-open-icon,.casebook-open-arrow{color:var(--editorial-accent)}
.casebook-open-button strong{color:#17243a;font-size:12px}.casebook-open-button small{color:#788293;font-size:9px}
.evidence-block{margin-top:26px}
.evidence-heading{border-bottom:1px solid #d9d9d2}.evidence-heading h3{color:#17243a}.evidence-heading>span{color:#7b8491}
.evidence-grid{gap:16px}.evidence-card{border:1px solid #deded8;border-radius:2px;background:#fff;box-shadow:none}.evidence-card img{border-radius:0}.evidence-card figcaption blockquote{color:#25334c}.evidence-card figcaption>span{color:#7a8491}
.method{background:#e9edf3;color:#17243a;border-block:1px solid #d6dce5}
.method:after{display:none}.method-inner{padding-block:90px}.method-copy h2{color:#17243a;font-size:clamp(32px,4.2vw,50px)}.method-copy h2 em{color:var(--editorial-accent)}.method-copy p{color:#657184;font-size:12px}
.button-light{background:#fff;color:#1b2a43;border:1px solid #d1d6de;box-shadow:none}.button-light:hover{background:#f8f9fb;color:var(--editorial-deep)}
.steps{border-top:1px solid #cdd3dc}.step{border-bottom:1px solid #cdd3dc}.step-no{color:var(--editorial-accent)}.step h3{color:#17243a}.step p{color:#6d7888}.step-mark{color:var(--editorial-accent)}
.contact{padding-block:112px}.contact-intro h2{color:#17243a}.contact-intro>p{color:#687488}.direct-whatsapp{border:1px solid #d6d8d6;border-radius:2px;background:rgba(255,255,255,.62);box-shadow:none}.direct-whatsapp:hover{background:#fff;border-color:#acb9d0;box-shadow:none}.direct-whatsapp small{color:#788293}.direct-whatsapp strong{color:#17243a}.direct-arrow,.wa-icon{color:var(--editorial-accent)}
.social-links a{border-color:#d8d9d5;border-radius:2px;background:#fff;color:#35435b}.social-links a:hover{transform:translateY(-1px);border-color:#9aaaca;background:#fff}.social-links svg{stroke:var(--editorial-accent)}
.contact-form{padding:30px;border:1px solid #d6d8d6;border-radius:2px;background:#fff;box-shadow:none}.form-title h3{color:#17243a}.form-title span,.form-note{color:#788293}.form-grid label{color:#536077}.form-grid input,.form-grid select,.form-grid textarea{border-color:#d8dce2;border-radius:2px;background:#fafaf8;color:#17243a}.form-grid input::placeholder,.form-grid textarea::placeholder{color:#939ba7}.form-grid input:focus,.form-grid select:focus,.form-grid textarea:focus{border-color:#7891bd;box-shadow:0 0 0 3px rgba(49,95,183,.08)}
.site-footer{border-top:1px solid #d9d9d2;color:#667286}.site-footer>span:last-child,.site-footer>span:nth-child(2){color:#788293}.footer-brand .brand-logo-symbol{background-image:url('/assets/blue-ads-logo-dark.png')!important}.footer-socials a{color:#657184}.footer-socials a:hover{color:var(--editorial-accent)}
/* Keep the qualification step, but make it feel like part of the same brand. */
.business-gate{background:rgba(25,36,55,.18);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px)}
.business-gate-card{border:1px solid #d9d9d2;border-radius:3px;background:#f8f7f3;box-shadow:0 30px 90px rgba(23,36,58,.18);color:#17243a}
.business-gate-card:before{right:auto;left:36px;background:var(--editorial-accent)}
.business-gate-brand{color:#667286}.business-gate-logo{background-image:url('/assets/blue-ads-logo-dark.png')}
.business-gate-brand i,.business-gate-eyebrow{color:var(--editorial-accent)}.business-gate-progress{color:#778293}.business-gate-progress>span:first-child{color:var(--editorial-accent)}.business-gate-progress>i{background:#dfe2e5}.business-gate-progress>i b{background:var(--editorial-accent)}
.business-gate-step h1,.business-gate-step h2{color:#17243a}.business-gate-step>p{color:#687488}
.business-gate-primary{border:1px solid var(--editorial-primary);border-radius:2px;background:var(--editorial-primary);color:#fff;box-shadow:none}.business-gate-primary:hover{background:var(--editorial-deep);box-shadow:none}.business-gate-primary span{background:rgba(255,255,255,.14)}
.business-gate-secondary{border:1px solid #d5d8dc;border-radius:2px;background:transparent;color:#3f4d62}.business-gate-secondary:hover{border-color:#8d9dbb;background:#fff}.business-gate-back{color:#687488}.business-gate-exit-mark{border-color:#cbd5e4;border-radius:50%;background:#eaf0f8;color:var(--editorial-accent)}.business-gate-foot{color:#788293}.business-gate-foot span{background:var(--editorial-accent);box-shadow:none}
@media(max-width:960px){.section-wrap,.site-header{width:min(100% - 48px,760px)}.hero{grid-template-columns:1fr;gap:34px;min-height:auto;padding-block:64px 70px}.hero-copy{max-width:720px}.editorial-hero-visual{min-height:380px}.quick-actions{grid-template-columns:repeat(2,minmax(0,1fr));margin-bottom:78px}.quick-action:nth-child(3){border-inline-start:0;border-top:1px solid #d9d9d2}.quick-action:nth-child(4){border-top:1px solid #d9d9d2}.services{padding-bottom:82px}.service-card{padding-inline:20px}.method-inner{padding-block:72px}.contact{padding-block:82px}}
@media(max-width:700px){.section-wrap,.site-header{width:calc(100% - 36px)}.site-header{height:76px}.main-nav{gap:12px;font-size:9px}.main-nav a:nth-child(4){display:none}.header-cta{height:38px;padding-inline:10px;font-size:10px}.theme-picker-label{display:none}.brand-lockup{width:104px;height:54px}.brand-logo-symbol{flex-basis:104px;width:104px;height:54px}.hero{gap:28px;padding-block:47px 58px}.hero h1{margin-block:18px 15px;font-size:clamp(35px,10vw,54px);line-height:1.42}.hero-description{font-size:12px;line-height:2}.hero-actions{gap:14px}.hero-proof{margin-top:26px;font-size:9px}.editorial-hero-visual{min-height:340px;padding:22px 20px}.editorial-service-row{grid-template-columns:34px minmax(0,1fr) 16px;min-height:77px;gap:10px}.editorial-service-row>span:first-child{padding-top:21px}.editorial-service-row strong{font-size:13px}.editorial-service-row small{font-size:9px}.quick-actions{margin-bottom:65px}.quick-action{grid-template-columns:29px minmax(0,1fr) 10px;gap:7px;min-height:78px;padding:12px 8px}.quick-action-icon{width:27px;height:27px}.quick-action-icon svg{width:18px;height:18px}.quick-action strong{font-size:9px}.quick-action small{font-size:8px}.section-heading{display:block;margin-bottom:30px}.section-heading h2,.contact h2,.proof-heading h2{font-size:clamp(29px,8vw,39px)}.section-heading>p{margin-top:18px;font-size:11px}.service-grid{grid-template-columns:1fr}.service-card{min-height:auto;padding:22px 4px;border-inline-start:0;border-bottom:1px solid #d9d9d2}.service-card:first-child{border-top:0}.service-icon{margin:13px 0}.service-card h3{font-size:16px}.service-card p{max-width:460px}.proof{padding-bottom:72px}.proof-heading{display:block;padding-bottom:25px}.proof-audience{margin-top:22px}.casebook-intro{align-items:stretch;flex-direction:column;gap:15px;padding-block:22px 30px}.casebook-open-button{width:100%;min-width:0}.method-inner{grid-template-columns:1fr;gap:35px;padding-block:60px}.contact{grid-template-columns:1fr;gap:28px;padding-block:64px}.contact-form{padding:21px}.form-grid{grid-template-columns:1fr}.full-field{grid-column:auto}.site-footer{width:calc(100% - 36px)}}
@media(max-width:380px){.section-wrap,.site-header{width:calc(100% - 28px)}.main-nav a:nth-child(2){display:none}.hero-actions{align-items:flex-start}.hero-actions .button{padding-inline:12px}.hero-actions .text-link,.hero-actions .game-launch{font-size:9px}.quick-action{padding-inline:6px}.quick-action strong{font-size:8px}.site-footer{width:calc(100% - 28px)}}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{scroll-behavior:auto!important;animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}}

:root[data-theme="ocean"]{--editorial-paper:#f1f6f5;--editorial-accent:#267a91;--editorial-primary:#17677d;--editorial-deep:#104e62}
:root[data-theme="violet"]{--editorial-paper:#f4f3f8;--editorial-accent:#6656a3;--editorial-primary:#59488f;--editorial-deep:#44376f}
:root[data-theme="forest"]{--editorial-paper:#f2f6f2;--editorial-accent:#327b69;--editorial-primary:#246c5a;--editorial-deep:#1d5245}
:root[data-theme="sunset"]{--editorial-paper:#f8f3ee;--editorial-accent:#a8653c;--editorial-primary:#99552e;--editorial-deep:#764020}

/* High-specificity cleanup for the previous dark hero treatment. */
.hero.section-wrap{background:var(--editorial-paper)!important;color:#17243a!important}
.hero.section-wrap:before,.hero.section-wrap:after{display:none!important}
.site-header{background:#0c1d37!important;color:#f7f8fa!important}
.site-header .main-nav{color:#d9e1ec!important}
.site-header .main-nav a:hover{color:#fff!important}
.site-header .theme-picker-toggle,.site-header .theme-picker-chevron{color:#eef2f8!important}
.site-header .header-cta{border-color:rgba(255,255,255,.34)!important;color:#fff!important}
.site-header .header-cta:hover{background:#fff!important;color:#17243a!important}
.hero h1{max-width:630px;font-size:clamp(38px,4.8vw,62px);line-height:1.42;letter-spacing:-.055em;color:#17243a!important}
.hero-description{color:#5f6b7d!important}
.hero-proof,.hero .text-link{color:#536077!important}
.hero .text-link:hover,.hero .text-link span{color:var(--editorial-accent)!important}
.hero .eyebrow{color:#536077!important}
.editorial-hero-visual{background:#fff!important;border-color:#d6d8d6!important}
.business-gate-logo{background-color:#0c1d37;border-radius:4px}
@media(max-width:700px){.hero h1{font-size:clamp(35px,9.6vw,48px)}.site-header{background:#0c1d37!important}}